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ITEM: |
CONSENT
CALENDAR |
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3. |
CONSIDER
EXPENDITURE OF BUDGETED FUNDS FOR
WATER CONSERVATION ADVERTISING |
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Meeting
Date: |
November 19, 2007 |
Budgeted: |
Yes |
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From: |
David A.
Berger, General
Manager |
Program/ |
Promote Best Management Practices |
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Line Item
No.: |
4-2-1,
4-2-3, 4-2-4 |
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Prepared
By: |
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Cost
Estimate: |
$90,000 |
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General Counsel Approval: N/A |
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Committee Recommendation: The Administrative Committee reviewed this item on November 8, 2007 and recommended approval. |
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CEQA Compliance:
N/A |
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SUMMARY:
District staff has been working with California American Water
staff to prepare a winter water conservation campaign. The campaign consists of one ad series
reminding people to “turn it off” (sprinklers), one ad series featuring the
Staff is requesting authorization for up spending
up to $90,000 for the joint winter water conservation advertising campaign. The
District has funding from calendar year 2007 to conduct this advertising
campaign from the MPWMD conservation surcharge approved in CAW’s last general rate
case. The conservation surcharge is
based on a calendar year and will be renewed for 2008.
RECOMMENDATION: Staff recommends the Administrative Committee support this item with a recommendation that the Board authorize funding of the winter water conservation campaign.
IMPACT
TO STAFF/RESOURCES: The Board approved $200,000 for rebate and
conservation advertising and promotion and implementation of the outdoor
irrigation rebate program in the FY 2007-08 budget. Funding for this item is shown as revenue
in the 2007-08 budget, and available through reimbursement by CAW under the
conservation surcharge approved by the California Public Utilities Commission
(CPUC) as Special
Request 7 (SR7) of the last General Rate Case.
EXHIBITS
None
U:\staff\word\boardpacket\2007\2007boardpackets\20071119\ConsentCal\03\item3.doc