Attachment 1

 

MONTEREY PENINSULA WATER MANAGEMENT DISTRICT (MPWMD)

STRATEGIC PLANNING RETREAT

 February 13, 2008 * Sunset Cultural Center

 

Marilyn Snider, Facilitator—Snider and Associates (510) 531-2904

Julia Chambers, Recorder (510) 525-0350

 

WHAT ARE THE ACCOMPLISHMENTS OF THE MPWMD SINCE THE APRIL 19, 2007 STRATEGIC PLANNING RETREAT?

Brainstormed Individual Perceptions:

  • California American Water (CAW) Conservation rate case has been filed
  • Budget under control
  • Phase 1 ASR project is under construction
  • Made presentations to governing boards of the eight land-use jurisdictions within the District
  • Healthy staff/board working relationship
  • Obtained permanent water right for ASR
  • Completed in-house production of public outreach video
  • Conducted a successful open house
  • Completed design and prototype of a new data base system
  • Successful fish rearing program under difficult conditions
  • Conducted a committee meeting from the District conference room with a live video stream to participants
  • Worked effectively with Monterey Regional Water Pollution Control Agency (MRWPCA) staff regarding the groundwater replenishment project
  • Assessed potential for cloud seeding program in Carmel River Watershed
  • Negotiated agreement with Marina Coast Water District
  • Signed water conservation reimbursement agreement with CAW
  • Completed Carmel River Channel Maintenance Program
  • Approved ten water distribution system permits
  • Good working relationship between the Board members and staff
  • Completed contingency rationing implementation plan
  • Solidified technical support role to the Seaside Groundwater Basin Watermaster
  • Adopted Integrated Regional Water Management Plan (IRWMP)
  • Improved  communication with other water agencies
  • Developed new divisional budget reports
  • Provided technical accuracy for the Watermaster process
  • Significant improvement in the District’s public image
  • Collaborative relationship with CAW
  • Positive working relationship with Department of Water Resources staff
  • Expanded the Rebate Program and codified changes in the MPWMD Rules and Regulations
  • Community Advisory Committee was formulated and completed its charge
  • Completed Phase 1 Seaside Watermaster contract tasks
  • Negotiated Phase 2 Seaside Watermaster contract tasks
  • Facilitated live webcast of Board meetings through AMP web link
  • Maintained continuous flow in the Upper Carmel River
  • San Clemente Dam Fish ladder video has been enhanced
  • Worked effectively with other special districts to achieve goals
  • Completed a study of all projects on the Matrix of Water Supply Alternatives
  • Board adopted the MOU regarding formation of the Monterey Bay Regional Water Solutions Task Force
  • Applied for funding for Sleepy Hollow Steelhead Rearing Facility (SHSRF) water intake retrofit project
  • Conducted and televised a special Board workshop at which the CAW Division Manager described Monterey Division operations and rates
  • Completed annual inspection of Carmel River channel

 

 

 

WHAT ARE THE POTENTIAL POSITIVE IMPACTS OF THE SWRCB DRAFT CEASE AND DESIST ORDER WR 2008-00XX-DWR ON MPWMD?

Brainstormed Individual Perceptions:

  • Increased collaboration with regions with similar restrictions
  • Moves up desalination viability
  • Enhanced potential for state funding for water supply efforts
  • Intensifies quest for regional water supply solutions
  • Reduces potential use of Carmel River water as a source for the Ryan Ranch System
  • Increase in conservation
  • Decrease in availability of wastewater
  • More public awareness and participation in water matters
  • Compels people to work together for a solution
  • Environmental recovery of the Carmel River
  • Opportunity to amend SWRCB Order WR 95-10 one-to-one replacement requirement
  • Rationing
  • Reduction in use of water that we are using
  • Increase in river flow
  • Eventual solutions to the problem
  • Encourages incremental solutions
  • Become a model for sustainability
  • Increased focus on issue by legislators, CPUC, etc.

 

 

WHAT ARE THE POTENTIAL NEGATIVE IMPACTS OF THE SWRCB DRAFT CEASE AND DESIST ORDER WR 2008-00XX-DWR ON MPWMD?

Brainstormed Individual Perceptions:

  • Public will blame Board/District
  • Public pays fine that will be levied for not meeting the order
  • Building moratorium
  • Loss of allocation
  • Impact on MPWMD ASR water right
  • Effect on water entitlement
  • Reduced competitiveness as tourist destination
  • Enables us to appeal to someone higher than the SWRCB
  • Passive resistance by community
  • Complicates water credit discussions
  • Increases applications for wells
  • Increases applications for water transfer
  • Reduces potential use of Carmel River water as a source for the Ryan Ranch System
  • Expense and effort to participate in hearing process
  • Decrease in availability of wastewater
  • Loss of investment capital in the community
  • Water Rationing
  • Decrease in quality of life
  • Water rationing in wet years (hard to explain to public)
  • Loss of jobs
  • Increase spending on the part of the District to come up with solutions
  • Reduction in use of water that we are using
  • Endanger public health and safety
  • Diversion of staff from other projects
  • Increase water rates with less water
  • Encourages incremental spending
  • Increased focus on issue by legislators, CPUC, etc.

 

 

WHAT ACTIONS COULD BE TAKEN REGARDING THE DRAFT CEASE AND DESIST ORDER WR 2008-00XX-DWR?

  • Reconvene CAC (Community Advisory Committee)
  • Become a party and participate in the hearing
  • Prepare the data in support of our plan
  • Publicity to community on the meaning of the order, our plan, etc.
  • Meet with other jurisdictions
  • Encourage SWRCB to conduct hearings locally
  • Explore funding mechanisms
  • Fund out how to expedite a project
  • Accelerate planning for expanded ASR
  • Accelerate planning for MPWMD Desalination Project
  • Highlight and accentuate efforts to date (e.g., desalination, collaboration)
  • Reach out to the media to help explain what is expected
  • Take out advertising
  • Coordinate with other party participants
  • Force (nicely) CAW Am to participate with us in addressing draft Cease and Desist Order (CDO)
  • Allow all elected Board members to speak to the community
  • File Public Records Act request with SWRCB (discovery)
  • Develop expert testimony to address specific negative impacts
  • Prepare a plan to present to the public stating what the District will do, step-by-step if the draft CDO stands (e.g. moratorium, rationing)
  • Publicize well the MPWMD public hearing on draft CDO and proposed actions
  • Conduct lobby effort with legislators, PUC, and WRB members
  • Develop and implement integrated strategies
  • Make estimate of community affordability of water supply projects
  • Correct population growth and other “factual” inaccuracies in the draft CDO
  • Communicate directly with key non-party jurisdictions the Districts role and position
  • Request from CAW an update on Coastal Water Project, including their timeline
  • Propose deadline for Order WR 95-10 compliance in lieu of “up to 50%” conservation mandate specified in draft CDO
  • Budget for the draft CDO activities

 

 

WHAT OTHER EXTERNAL IMPACTS/TRENDS MIGHT HAVE A NEGATIVE IMPACT ON MPWMD?

Brainstormed Individual Perceptions:

  • Carmel River Steelhead Association accusations
  • Multiple Public Utilities Commission (PUC) proceedings
  • Economic slowdown
  • CAW corporate mentality
  • American Water is for sale
  • Increase in applications for well permits
  • Increase in applications from multiple entitles for construction of desalination facilities
  • Other regulatory and permitting agencies
  • Enforcement issues
  • Inadequate rainfall
  • Implementation of water rationing would require increased staff
  • Parochial interests constraining regional cooperation (e.g., cities, public agencies, citizens)
  • Uncertainty regarding San Clemente Dam Seismic safety project
  • Sierra Club and no growth interest

 

 

NEXT STEPS/FOLLOW-UP PROCESS

 

 

WHEN
 
WHO

 

 

WHAT

 

February 15, 2008

 

 

Executive Assistant

 

Distribute retreat record to retreat attendees and those unable to attend or who had to leave early.

 

 

Within 48 hours of receipt

 

 

Retreat attendees (Board and Management)

 

Read record of strategic planning session.

 

 

February 28, 2008

 

Board

 

 

Adopt updated strategic plan.

 

By March 15, 2008

 

Division Managers

 

Present strategic plan to their staff.

 

 

Monthly

 

 

Board and General Manager

 

Review progress on goals and objectives, and revise objectives as needed (amend, delete, and add).

 

 

Monthly

 

 

Executive Assistant

 

Distribute strategic plan update.

 

U:\staff\word\boardpacket\2008\2008boardpackets\20080228\ConsentCal\01\item1_exh1b_attach1.doc