ITEM:		ACTION ITEM
13.	ADOPT REVISED MISSION STATEMENT, REVISED VISION STATEMENT, AND STRATEGIC PLANNING GOALS
Meeting Date:			April 15, 2013	Budgeted:	N/A
From:			David J. Stoldt,	Program/	N/A
			General Manager	Line Item No.:	N/A
Prepared By:			David J. Stoldt	Cost Estimate:	N/A
General Counsel Approval: N/A
Committee Recommendation: N/A
CEQA Compliance: N/A

SUMMARY: At its April 1, 2013 strategic planning workshop, the Board reviewed and discussed the District’s Mission Statement, Vision Statement, Core Values, and several potential 1-Year and 3-Year Strategic Planning Goals. Staff was directed to revise the Mission and Vision Statements, to “retire” the use of Core Values, and to organize several of the suggested goals into 1-Year and 3-Year goals. Many potential goals that were identified as being related to the normal course of District business and budget were removed from the proposed list of adopted goals.

RECOMMENDATION: The General Manager recommends the Board review, edit as necessary, and adopt the revised Mission Statement, Vision Statement, and goals as presented below:

Mission Statement

Previous Statement:

“The mission of the Monterey Peninsula Water Management District is to manage, augment and protect water resources for the benefit of the community and the environment.”

Proposed Statement:

“The mission of the Monterey Peninsula Water Management District is to provide for long-term sustainable water supply, and to manage and protect water resources for the benefit of the community and the environment”.

Vision Statement

Previous Statement:

“The MPWMD: (1)   Will strive to serve as a catalyst in collaboration with public and private entities for environmentally responsible solutions that result in a reliable and legal water supply; and (2)   Shall be a fiscally responsible, professionally and publicly respected leader in managing water resources.”

Proposed Statement:

“The MPWMD: (1)   Will strive to ensure a public role in development, ownership, and oversight of water supply solutions in collaboration with private or other public entities, resulting in sustainable, legal, affordable, and environmentally responsible water supply, consistent with adopted general plans; (2)   Shall carry out its leadership role in water resource management in a fiscally responsible, professional, and publicly respected manner.”

One-Year Strategic Goals:

1) Continue to Advance Water Supply Projects

2) Work With Community to Protect Investment in Water Credits and “Smart” Development

3) Revise Rationing Program in Advance of “Regulatory Drought”

4) Streamline Essential Services and Organization

5) Continued Progress in Public Outreach Efforts

Three-Year Strategic Goals:

6) Develop Comprehensive Strategy for Permit 20808-B

7) Prepare for Allocation of “New Water”

8) Establish a Long-Term Strategy for Los Padres Dam

DISCUSSION:

Discussion of One-Year Goals

1. Continue to Advance Water Supply Projects

The District has made progress over the past year to secure funding for planning and advancement of water supply projects. Continued progress would entail the following:

· Further develop the “Ratepayer Relief Bonds” proposal for a public contribution or the Cal-Am desalination project.

· Enter into cost-sharing agreement for Groundwater Replenishment and advance CEQA and feasibility work.

· Complete Water Project 1 (ASR Phase 1) – Enhanced backflush pond, redefine easement, enter into agreements with City of Seaside and FORA, complete construction.

· Local Projects – Work with jurisdictions to advance planning and development of local supplies. Includes Seaside municipal replacement supply, Pacific Grove local projects, Carmel recycled water and perennial springs. Consider providing seed-level matching funding to advance local planning.

· Odello property – Regulate and provide oversight to owners’ proposal to de-link water right and transfer property into open space public land.

2.      Work With Community to Protect Investment in Water Credits and “Smart” Development

Use of water savings for expansion of homes or businesses has been adversely affected by the economy, the CDO, and the demise of redevelopment agencies. The District began a year ago to assess ways it could help the community utilize its investment in water savings and foster “smart” development, such as mixed-use development in the downtown areas as promoted by general plans. Some of the activities below are already in progress, but activities in this goal area include:

· Ordinance 151 extension of implementation dates and implementation of toilet credit incentive (J. Byrne suggestion)

· Ordinance 154 “tolling” or extension of life of credits to reflect suspension during CDO period

· Ordinance 155 redefining redevelopment agency projects in order to maintain existing credits in former redevelopment agency sites

· Working with SWRCB to modify language in April 2012 interpretive letter in order to allow meters to be set for mixed use projects and to allow multiple meters for new projects on sites that had a meter to supply water when the CDO was enacted.

· Working with business owners where possible to allow projects to proceed while CDO is in effect (examples: Robert Louis Stevenson School, E Miller Architects, Regency Theater, etc)

3.      Revise Rationing Program in Advance of “Regulatory Drought”

The existing rationing program which was developed by the District and is the same as Cal-Am’s program does not appear sufficiently robust to address the required reductions in water supply due to the CDO and the Seaside Basin Adjudication. Stated simply, allocating a baseline 35 gallons per person per day for health and safety purposes leaves zero legally available water for commercial and institutional use. Approaches might include:

· Evaluate the “baseline” need for individual use

· Examine health and safety needs of institutions (CHOMP, law enforcement, schools, etc)

· Discuss status of visitor serving facilities (commercial v. transient residential)

· Develop alternate strategies that address economic viability of region

· Work with SWRCB to better understand limitations of rationing as regulatory tool

4. Streamline Essential Services and Organization

Focus on the Water Distribution System (WDS) permit process, the Water Permit Process, and the District’s Organizational structure and benefits.

WDS Permitting: Over the years the WDS permit process was extended beyond the Carmel Valley Alluvial Aquifer and Seaside Basin into upland fractured bedrock areas and other miscellaneous basins, and beyond wells serving multiple parcels, to now include all wells. The District reviews well yield, sets production limits, as well as ascertains whether there are interactions with neighboring wells that would cause impacts. A review of 97 WDS permits issued between 2001 and 2012 shows that about two-thirds of the permits issued in the period were for systems outside of the original Ordinance 96 requirements (i.e., the systems were outside of the Carmel Valley Aquifer or greater than 1,000 feet from streams flowing directly into the aquifer). The total system production limits set by the District for these wells is 87.87 acre-feet per year (another 90 AFY was permitted at Monterey Bay Shores in the Seaside Basin). District staff analyzed all production in the fractured bedrock upland areas, but no conclusions could be drawn indicating whether there is currently an overdraft or of interaction with the Carmel Valley Aquifer. The Board directs staff to examine whether we have received the desired benefits from this regulatory framework and whether it may be in the public’s interest to streamline or reduce the WDS permitting process. Specifically, the Board directs staff to examine:

· What are our interests in WDS regulation?

· What regulations are required to achieve those interests?

· Is there another way to achieve what we need other than the current WDS permit process?

· Are some areas more important than others? (CVAA? Seaside Basin? Fractured rock uplands? Coastal zones?)

· What approaches would work? e.g. Amend Rule 22 to create more exemptions for Level 1 permits? Roll back to 3 or more (10 or more) parcels served? Only wells in CVAA and Seaside Basin?

· What would be the benefits of a streamlined process – to customers? To District?

· Should small systems (i.e. single connections) be exempt from connection charges?

Streamline Water Permit Process: The Board directs staff to examine the following process changes:

· Should the connection charge be revisited or renamed as a capacity charge?

· Change deed restriction review to require legal review only when there is complex ownership

· Access to water records for all Water Permits (without fees).

· Provide for expedited processing of Water Permits

Reorganization, Benefits, and Bargaining: The Board directs staff to review its essential services and staffing levels, as well as succession plans. This review may include actions related to the following:

· Reductions in personnel through outsourcing, shift to part-time, or elimination of functions

· Creation of a two-tier benefits program for new employees

· Examination of salary increases in the context of benefits changes and the need to ramp-in employee-paid PERS contributions

· Assessment of effect of new financial software on District operations

· Review opportunities for shared services

· Consider 2-3 employee team-building or morale-building events each year

5. Continued Progress in Public Outreach Efforts

The District has made great strides in it community profile in the past year. However, additional work needs to be done.

· Hire outside consultant to assist with media relations, messaging, and integrated social media outreach, rather than re-hiring in-house staff

· Improve electronic distribution lists

· Continued outreach to Community and Business Groups

· Develop and install interpretive signs at Garland Park gage, South Bank Trail, Songbird Sanctuary, and Lagoon

· Revamp look and feel of District website

· Consider purchase of logo-wear for field employees and/or employees in general for visibility

The non-visitor serving commercial sector has been somewhat overlooked in terms of conservation retrofits. A focus on this sector could yield significant benefits during the next 18 months while rebate monies are available. The District shall prioritize this area to include:

· Increased outreach and advertising of District programs

· Redirecting Water Demand Division field representatives to perform commercial audits/inspections

· Direct communication and compliance planning for out-of-District owners of apartment and condo laundry facilities.

Discussion of Three-Year Goals

6. Develop Comprehensive Strategy for Permit 20808-B

The District has successfully reassigned portions of the original New Los Padres Reservoir permit 20808 to Phases 1 and 2 of ASR (20808-A and 20808-C.) However, permit conditions for each are different. The remainder permit is 20808-B and, without an approved extension, could be revoked by the SWRCB if water is not put to authorized use by the year 2020. A strategy for the remainder will include:

· Identification of two to three potential new injection and recovery sites, both in the Seaside Basin and the Carmel Valley

· Possible source well rehabilitation and/or expansion in Carmel Valley; Potential treatment capacity expansion. May require EIR.

· Develop strategy for direct diversion component of water right.

· Amend existing permits and conform all permits to same standards; Attempt to create greater operating flexibility such that any injection well can inject any water and wells can be used for both recovery and production.

· Consider completing a water availability analysis and an IFIM study to develop new permit conditions.

7. Prepare for Allocation of “New Water”

The 1990 Allocation EIR resulted in the District developing a process for the allocation of water to the jurisdictions. The process was very interactive with jurisdiction participation. The District will need to be proactive to develop fair and equitable mechanisms for allocation of such water to the jurisdictions. Policies need to be considered for:

· The almost 1,800 1,200 (Note: Error corrected on 6/14/13 by A. Tavani per direction of D. Stoldt) acre-feet for legal lots of record

· Local projects that may free-up potable supplies within jurisdictions

· Future ASR, Table 13, Odello, changes in permit conditions, and so on may create additional supplies

· Use of any “excess” supplies in the early years of the project, before allocation to full build-out of Pebble Beach or legal lots of record

· Update and evaluation of the jurisdiction’s general plan needs

8. Establish a Long-Term Strategy for Los Padres Dam

In 2011 the District proposed increasing water supply capacity at Los Padres Dam through either a rubber dam on the existing spillway, or dredging. Cal-Am however has expressed little or no interest in these projects in the past. Cal-Am has undertaken studies of replacing or enhancing fish transport through the dam and is presently performing a dredging feasibility study. The National Marine Fisheries Service has indicated that permanent removal of Los Padres Dam is a priority for restoration of the Steelhead in the Central Coast. However, many fisheries experts believe that a regulated river would be a better long-term solution for the Steelhead. Further, an unregulated river might radically affect the water rights and businesses of property owners along the river. So long as the threat of dam removal exists, it is unlikely that significant long-term investment will be made in Los Padres Dam. The District will address the following:

· Dam ownership

· Dam removal and Steelhead recovery

· Property owners and rights

· Additional water supply

· Fish passage

· Extending District river work permit jurisdiction upriver to extend regulatory authority

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