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ITEM: |
CONSENT
CALENDAR |
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CONSIDER APPROVAL OF EXPENDITURE OF FUNDS
FOR THE “SUMMER SPLASH WATER CHALLENGE GIVEAWAY 3” EVENT |
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Meeting
Date: |
June 20, 2022 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
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General Manager |
Line Item No.: |
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Prepared
By: |
Stephanie Kister |
Cost
Estimate: |
$20,000 (Partially reimbursable) |
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General Counsel Approval: N/A |
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Committee Recommendation: The Administrative Committee reviewed this item on June 13, 2022 and recommended approval. |
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CEQA Compliance: This action does
not constitute a project as defined by the California Environmental Quality
Act Guidelines Section 15378. |
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SUMMARY: The Summer Splash Water Challenge
Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a
virtual/print educational water conservation gameboard designed for children
and families. Participants watch videos online and/or visit educational websites
through links on the event website to find the answers to the questions on the
gameboard. Completed gameboards are submitted to MPWMD for a chance to win a
prize. Winners are featured on the MPWMD Facebook page. There were 80 participants
in 2020 and 64 in 2021 that turned in completed gameboards for a chance at the
prizes. However, that does not account for the conservation message
communicated through the advertising or the people who visited the page but did
not submit the completed gameboard and the family members that helped answer
the questions. Overall, this program has been a successful outreach effort.
Summer Splash 3 is a joint program with California American Water
(Cal-Am). Costs for the program will be split with Cal-Am. The District is paying for the prizes,
advertising, and website upgrades. The
new game will launch July 1 and run through July 31, 2022. The full event plan
is attached as Exhibit 25-A.
The Water Demand Committee was given an opportunity to review the plan
through email prior to this meeting. No comments were received. The General
Manager approved an initial expenditure of budgeted funds to prepare the game
board and advertising and to update the website for this year’s game.
RECOMMENDATION: The Administrative Committee recommends that the Board approve an expenditure of budgeted funds for up to $20,000 for Summer Splash Water Challenge Giveaway 3. Cal-Am will reimburse the District for up to $10,000 or half of the expense.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure were approved in the Fiscal Year 2022-2023 budget.
EXHIBIT
25-A 2022 Summer Splash Game Plan
U:\staff\Boardpacket\2022\20220620\Consent
Calendar\25\Item-25.docx