ITEM:

CONSENT CALENDAR

 

18.

CONSIDER APPROVAL OF EXPENDITURE OF FUNDS FOR OUTREACH EVENT “SUMMER SPLASH WATER CHALLENGE GIVEAWAY 4”

 

Meeting Date:

June 20, 2023

Budgeted: 

Yes

 

From:

David J. Stoldt,

Program/

Conservation Program

 

General Manager

Line Item No.:    

26-05-781140

 

Prepared By:

Stephanie Kister

Cost Estimate:

$15,000

(Partially Reimbursable)

 

General Counsel Approval:  N/A

Committee Recommendation:  The Finance and Administration Committee reviewed this item on June 12, 2023 and recommended approval.

CEQA Compliance:  This action does not constitute a project as defined by the California Environmental Quality Act Guidelines Section 15378.

 

SUMMARY:  The Summer Splash Water Challenge Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a virtual/print educational water conservation gameboard designed for children and families. Participants watch videos online and/or visit educational websites through links on the event website to find the answers to the questions on the gameboard. Completed gameboards are submitted to MPWMD for a chance to win a prize. Winners are featured on the MPWMD Facebook page. There were 80 participants in 2020, 64 in 2021, and 90 in 2022 that turned in completed gameboards for a chance at the prizes. However, that does not reflect the conservation message communicated through the advertising, or the number of people who visited the page but did not submit the completed gameboard and the family members that helped answer the questions. Overall, this program has been a successful outreach effort.

 

Summer Splash 4 is a joint program with California American Water (Cal-Am). Costs for the program prizes, advertising, and website upgrades will be split with Cal-Am.  The new game will launch July 1 and run through July 31, 2023. The full event plan is attached as Exhibit 18-A.

 

The General Manager approved an initial expenditure of budgeted funds to prepare the game board and advertising and to update the website for this year’s game.

 

RECOMMENDATION:   The Finance and Administration Committee recommends that the Board approve the expenditure of budgeted funds for up to $15,000 for this outreach event. Cal-Am will reimburse the District for half of the expense.

 

IMPACT TO STAFF/RESOURCES:  Funds for this expenditure were included in the Fiscal Year 2023-2024 budget.

 

EXHIBIT

18-A    Summer Splash 2023 Outreach Plan

U:\staff\Boardpacket\2023\20230620\Consent Calendar\18\Item-18.docx