ITEM:		CONSENT CALENDAR
19.	CONSIDER CONTRACT FOR PUBLIC OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2023-2024
Meeting Date:			June 20, 2022	Budgeted:	Yes
From:			David J. Stoldt,	Program/
			General Manager	Line Item No.:
Prepared By:			Stephanie Locke	Cost Estimate:	$106,500
General Counsel Review: NA
Committee Recommendation: The Finance and Administration Committee reviewed this item on June 12, 2023, and recommended approval.
CEQA Compliance: This action does not constitute a project as defined by the California Environmental Quality Act Guidelines Section 15378.

SUMMARY: WellmanAd was hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, the District has amassed over 24,000 email addresses, printed its Annual Report, has initiated monthly (or more frequent) email newsletters, has had a monthly branding ad in print media, has increased its social media presence, and has successfully responded to numerous requests from the public for information and outreach.

Staff is recommending a continued relationship with WellmanAd for fiscal year 2023-24 at the same retainer ($7,875/month). In addition, there are two sub-contractors of WellmanAd’s that are included under this item: $5,400 for management of the electronic email platform, mailings and computer programming, and $6,600 for social media management.

At its meeting on September 19, 2022, the Board of Directors approved hiring WellmanAd for public outreach services for fiscal year 2022-23. As part of the motion, the Board requested the contract include the provision that WellmanAd will not campaign for any candidate running for MPWMD Director.

RECOMMENDATION: The Finance and Administration Committee recommends approval of a fiscal year 2023-24 contract with WellmanAd for an amount not to exceed $106,500. Funding for this item is included in the budget.

EXHIBIT

19-A Fiscal Year 2023-23 Draft Contract with WellmanAd

U:\staff\Boardpacket\2023\20230620\Consent Calendar\19\Item-19.docx