|
ITEM: |
CONSENT CALENDAR |
||||
|
|
|||||
|
7. |
CONSIDER CONTRACT FOR PUBLIC
OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2025 |
||||
|
|
|||||
|
Meeting Date: |
May 20, 2024
|
Budgeted: |
Pending |
||
|
|
|||||
|
From: |
David J.
Stoldt, |
Program/ |
|
||
|
|
General
Manager |
Line Item No.: |
|||
|
|
|||||
|
Prepared
By: |
Stephanie
Locke |
Cost
Estimate: |
$94,500 |
||
|
|
|||||
General Counsel Review: NA |
|||||
Committee Recommendation: The Public Outreach Committee reviewed this
item on April 29, 2024, and recommended approval. The Administrative Committee reviewed this
item on May 13, 2024, and recommended approval.
|
|||||
|
CEQA Compliance: This action does not constitute a project as defined
by the California Environmental Quality Act Guidelines Section 15378. |
|||||
SUMMARY: The Board is considering approval of a contract with WellmanAD for public outreach services for fiscal year 2024-25. WellmanAd was initially hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, WellmanAD has maintained a 20,000+ email address distribution list, prepared, printed, and distributed the District’s Annual Report, prepared and delivered monthly (or more frequent) email newsletters and print advertisements, has prepared a monthly branding ad for print media, has maintained the District’s social media presence, prepared a District handout for the Association of California Water Agencies (ACWA) Washington D.C. visit, and has redesigned the District’s website. Staff has been pleased with the work products.
The
Public Outreach Committee and the Finance and Administration Committee support
staff’s recommendation to renew a contract with WellmanAd for fiscal year 2024-25
at the same retainer as this year ($7,875/month). WellmanAd’s contract includes
a provision that it will not campaign for any candidate running for MPWMD
Director. Staff recommends this requirement continue.
RECOMMENDATION: The Board should review the draft contract (Exhibit 7-A) and approve a District contract with WellmanAD for fiscal year 2024-25 with a retainer of $7,875 per month. Funding for this item will be included in the FY 24-25 budget.
EXHIBIT
7-A Draft Contract
U:\staff\Boardpacket\2024\05202024\Consent
Calendar\07\Item-7.docx