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ITEM: |
CONSENT CALENDAR |
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CONSIDER
RECOMMENDATION TO AUTHORIZE OUTREACH ADVERTISING EXPENSES FOR FISCAL YEAR
2025 |
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Meeting
Date: |
June 17, 2024 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
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General
Manager |
Line Item No.: |
4-2-1-A |
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Prepared
By: |
Stephanie Locke |
Cost
Estimate: |
$40,000 |
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General Counsel Approval: N/A |
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Committee Recommendation: The Finance and Administration Committee considered this item on June 10, 2024, and recommended approval. |
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CEQA Compliance: This action does not constitute a project
as defined by the California Environmental Quality Act Guidelines Section
15378. |
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SUMMARY: The District runs monthly “branding ads” in
two local papers and occasionally runs additional ads related to water
conservation programs such as “Summer Splash” and the rebate program. The cost
of the ads remains the same throughout the year and varies depending on the
size of the advertisement. Staff sets up purchase orders for advertising in
June and is seeking authorization to spend up to $40,000 for advertising during
Fiscal Year 2025.
RECOMMENDATION: The Finance and Administration Committee recommends that the Board approve the expenditure of $40,000 for advertising in Fiscal Year 2025.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure are available in item 4-2-1-A in the Fiscal Year 2024-2025 budget.
EXHIBIT
None
U:\staff\Boardpacket\2024\06172024\Consent
Calendar\05\Item-5.docx