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ITEM: |
CONSENT CALENDAR |
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CONSIDER APPROVAL OF FUNDING FOR OUTREACH
EVENT “SUMMER SPLASH WATER CHALLENGE GIVEAWAY 5” |
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Meeting
Date: |
June 17, 2024 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
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General
Manager |
Line Item No.: |
4-2-1-A |
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Prepared
By: |
Stephanie Kister |
Cost
Estimate: |
$25,000 (Partially Reimbursable) |
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General Counsel Approval: N/A |
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Committee Recommendation: The Finance and Administration Committee reviewed this item on June 10, 2024, and recommended increasing the budgeted funds from $15,000 to $25,000. |
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CEQA Compliance: This action does
not constitute a project as defined by the California Environmental Quality
Act Guidelines Section 15378. |
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SUMMARY: The Summer Splash Water Challenge
Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a
virtual/print educational water conservation gameboard designed for children
and families. Participants watch videos online and/or visit educational
websites through links on the event website to find the answers to the
questions on the gameboard. Completed gameboards are submitted to MPWMD for a
chance to win a prize. Winners are featured on the MPWMD Facebook and Instagram
pages and will be featured in a follow up conservation ad.
Participation in the Summer Splash Water Challenge significantly
increased last year from under 100 gameboard submittals in 2020-2022 to 469
submittals in 2023. You must submit a completed gameboard to be eligible for
the prizes. The increase in activity was mostly attributed to intensified
advertising through print, social media, and email blasts. However, the number
of entries does not reflect the conservation message communicated through the
advertising, the number of people who visited the page and did not submit a
completed gameboard, or the family members who helped answer the questions.
Overall, this program has been a very successful outreach effort.
The Finance and Administration Committee directed staff to increase the
program advertising and prizes with a budget of $25,000. The advertising costs
are estimated at $20,000 including ads running for six weeks in the two weekly
papers and advertising in the Monterey Bay Parent Magazine in July and August.
There will be approximately 20 prizes worth a total of $5,000. The prizes
include High Efficiency Clothes Washers and Dishwashers, iPads, Smart Home
Water Monitors (aka Smart Flowmeters), Plant Nursery Gift Cards, Home
Improvement Store and Visa gift cards.
Summer Splash 5 is a joint program with California American Water
(Cal-Am). Costs for the program prizes, advertising, and website upgrades will
be shared with Cal-Am. The new game will
launch July 1, 2024, and run through August 17, 2024. The full event plan is
attached as Exhibit 11-A.
RECOMMENDATION: The Finance and Administration Committee recommends that the Board approve the expenditure of budgeted funds for up to $25,000 for this outreach event. The committee felt strongly that the advertising budget should be increased and that there be more prizes.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure are included in the Fiscal Year 2024-2025 budget.
EXHIBIT
11-A Summer Splash 2024 Outreach Plan
U:\staff\Boardpacket\2024\06172024\Consent
Calendar\11\Item-11.docx