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EXHIBIT
4-A |
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PH 408-374-0977 FX 408-374-2197 |
e-mail proposal
DATE: November 22, 2004 NO OF PAGES: 4
TO:
RE:
This is in response to the District’s request for a proposal to develop a plan that conforms to the state requirements for public involvement in the District’s ongoing Seaside Basin Groundwater Management Planning process. Specifically, for AB 3030[1] compliant plans, the State Water Code mandates that
the local agency shall prepare a plan to involve other
agencies that enables the local agency to work cooperatively with other public
entities whose service area or boundary overlies the groundwater basin (section
10753.7a2)
Preparing and implementing an Involvement Plan is one of the requirements that must be accomplished for an agency to be considered for state funding for groundwater projects (section 10753.7a of the State Water Code). Of course, an Involvement Plan will also contribute to the development of an effective groundwater management plan that can be supported and implemented by the various Basin stakeholders.
In sum, this proposal provides a plan to facilitate communication and cooperation with other stakeholders in the development of the Seaside Basin Groundwater Management Plan and for assistance in developing and documenting the Involvement Plan for inclusion in the Groundwater Management Plan.
Our Firm:
Experience
Most reputable public relations
organizations are able to produce typical outreach products, including
brochures, websites, newsletters, and so forth. We believe more is needed to
make the
In the course of over 30 years, we have served 165 special district clients, the vast majority of which are water and wastewater agencies. We have helped them achieve real successes in communicating public issues by combining these capabilities with the ability to implement them effectively.
Basin
Background and Issues
Water levels in some areas of
the
The Basin has multiple subareas, each with unique hydrological characteristics and pumping patterns. Use by subarea and aquifer varies dramatically, yet safe yield is not identified by each subarea and aquifer unit. Moreover, a variety of pumpers depend on the basin for a long-term supply, yet pumping at current levels is not sustainable over the long-term.
The Basin situation is made more complex by the current adjudication process now underway and the fact that several stakeholders have questioned the District’s authority to regulate groundwater. Nonetheless, the District position is that a Groundwater Management Plan is clearly needed in the near-term to help achieve long-term Basin certainty, sustainability and protection, and to better position the District and the community to qualify for the substantial pool of state funding available for groundwater projects.
Goals of the Outreach
Program
The overall goal of the public outreach program is to prepare an Involvement Plan that includes techniques for increasing stakeholder involvement, cooperation, understanding and acceptance, in the Groundwater Management planning process.
What We Propose
to Do
The consultant suggests that this project be approached in two phases with each phase having two or more steps.
Step 1: Research. The research phase would include a literature review of outreach plans for similar programs, development of a draft plan, and a series of one-on-one interviews with key stakeholders. The interviews would be designed to solicit the views of stakeholders in a confidential setting where they would feel comfortable being fully open. The interviewees would be asked to comment on various aspects of the Groundwater Management Plan, including their response to a preliminary draft Involvement Plan, and their view of the proper role of the District in groundwater management. The report on the interviews would be designed to maintain the anonymity of the comments made by specific parties.
Step 2: Facilitation. The primary tool for involving other agencies and enabling the District to work cooperatively with them is through the Advisory Committee process. This gives stakeholders an opportunity to become directly and closely involved in the groundwater management planning process. The Advisory Committee process is expected to have two levels: a Policy Committee that might meet approximately quarterly and provide a level of interaction preferred by senior managers and policy makers; also a Technical or Working Committee that is expected to be attended by technical experts. Both Committees would be open to any stakeholder. The Technical Committee might meet every month or two and report to the Policy Committee. The consultant would provide support as needed to design and facilitate meetings and develop communication materials for the Committees.
Step 3: Development of an Updated Draft Involvement Plan. Prepare an updated draft of the Involvement Plan. This step also provides for review and feedback by the District and the Advisory Committee.
Step 4. Documentation. Develop evaluation criteria and techniques. Produce a final draft of the public involvement plan and amend the plan as appropriate after review by the District and the Advisory Committee. Format the plan so it can be incorporated into the larger Groundwater Management Plan.
Step 5. Facilitate and Assist with Meetings of the Advisory Committee. Assist with planning and facilitation as necessary.
Other
Involvement Issues
- Ongoing Communication with Stakeholders and the Public. The consultant recommends that there be an additional level of more general outreach that would include development of appropriate methods to communicate with and involve stakeholders’ policy boards and councils, and the general public as the Groundwater Management planning process progresses. Examples might include preparation of periodic, reader-friendly written summaries and a reader friendly summary of the final report, distribution of the final report, preparation of press releases, web updates and presentations. Most such materials would also be useful for the Advisory Committee, but would be primarily developed for communicating with the press, Boards, Councils and the interested public. This type of general outreach is outside the scope of this proposal. It is assumed that similar activities might be undertaken as part of the District’s general outreach efforts.
- Meet Noticing Requirements. It is presumed that the District will prepare and publish all required notices and keep them on file. These include: notice of intent to adopt a resolution to prepare a Groundwater Management Plan with an invitation to the public to attend the hearing; a notice inviting the public to participate in developing the Groundwater Management Plan; legal notices for the comment period on the draft plan and any other required items. The Involvement Plan timeline would incorporate reminders about needed notices.
Schedule
The involvement program will be scheduled to interface with
the progress of the development of the Groundwater Management Plan that is
required to be complete by March 2006. This proposal provides a cost estimate
for the part of the work that would occur this fiscal year ending on June 30,
2005.
Cost Estimate
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Phase |
Action |
Cost
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1 |
PHASE
I – Current Fiscal Year Step 1: Research.
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$7,350 |
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Step 2: Facilitation.
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$8,500 |
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Step 3. Development of the Draft
Involvement Plan
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$2,250 |
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Material
Costs |
$600 |
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$18,700 |
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|
|
|
|
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2 |
PHASE
II – Next Fiscal Year Step 4. Finalize and Document the
Involvement Plan
Step 5.
Facilitate and Assist in meetings of the Advisory Committee |
Estimate to be developed before start of Fiscal Year 2005-2006. |
This is a time and materials
proposal. Because an outreach program needs to respond to changing circumstances,
changes to the plan may occur as well as changes to the cost of individual
activities to meet public and District needs. Based on experience with this
type of program, we believe that a program of approximately this scale would
meet the needs of Monterey Peninsula Water Management District.
Rauch Communication Consultants
rate for the senior consultants is $135 per hour, associate consultants $75 per
hour, graphic designers $75 per hour, media and writing specialist $75 per
hour, and administrative assistance $45 per hour. For meetings involving
travel, the minimum charge is four hours. Mileage is charged at the current IRS
standard deduction. Material expenses above $15 are charged at cost. A flat $50
per invoice is charged to cover all other expenses. Sales tax, where appropriate is additional.
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