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ADMINISTRATIVE
COMMITTEE |
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1. |
CONSIDER
EXPENDITURE OF BUDGETED FUNDS FOR
WATER CONSERVATION ADVERTISING |
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Meeting
Date: |
November 8, 2007 |
Budgeted: |
Yes |
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From: |
David A.
Berger, General
Manager |
Program/ |
Promote Best Management Practices |
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Line Item
No.: |
4-2-1,
4-2-3, 4-2-4 |
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Prepared
By: |
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Cost
Estimate: |
$90,000 |
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General Counsel Approval: N/A |
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Committee Recommendation: The Administrative Committee reviewed this item on November 8, 2007 and recommended ________________. |
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CEQA Compliance:
N/A |
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SUMMARY:
District staff has been working with California American Water
staff to prepare a winter water conservation campaign. The campaign consists of one ad series
reminding people to “turn it off” (sprinklers), one ad series featuring the
Staff is requesting authorization for up spending
up to $90,000 for the joint winter water conservation advertising campaign. The
District has funding from calendar year 2007 to conduct this advertising
campaign from the MPWMD conservation surcharge approved in CAW’s
last general rate case: CAW does not
have similar revenues available at this time.
The conservation surcharge is based on a calendar year and will be
renewed for 2008.
RECOMMENDATION: Staff recommends the Administrative Committee support this item with a recommendation that the Board authorize funding of the winter water conservation campaign.
IMPACT
TO STAFF/RESOURCES: The Board approved $200,000 for rebate and
conservation advertising and promotion and implementation of the outdoor
irrigation rebate program in the FY 2007-2008 budget. Funding for this item is available
through reimbursement by CAW through the MPWMD conservation surcharge approved by
the California Public Utilities Commission (CPUC) as Special Request 7 (SR7) of the last
General Rate Case.
U:\staff\word\committees\Admin\2007\20071108\01\item1.doc