|
FINANCE
AND ADMINISTRATION COMMITTEE |
|||||
|
|
|||||
|
ITEM: |
ACTION ITEM |
||||
|
|
|||||
|
CONSIDER APPROVAL OF EXPENDITURE OF FUNDS
FOR OUTREACH EVENT “SUMMER SPLASH WATER CHALLENGE GIVEAWAY 4” |
|||||
|
|
|||||
|
Meeting
Date: |
June 12, 2023 |
Budgeted: |
Yes |
||
|
|
|||||
|
From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
||
|
|
General
Manager |
Line Item No.: |
26-05-781140 |
||
|
|
|||||
|
Prepared
By: |
Stephanie Kister |
Cost
Estimate: |
$15,000 (Partially Reimbursable) |
||
|
|
|||||
General Counsel Approval: N/A |
|||||
Committee Recommendation: The Finance and Administration Committee reviewed this item on June 12, 2023 and recommended __________________. |
|||||
|
CEQA Compliance: This action does
not constitute a project as defined by the California Environmental Quality
Act Guidelines Section 15378. |
|||||
SUMMARY: The Summer Splash Water Challenge
Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a
virtual/print educational water conservation gameboard designed for children
and families. Participants watch videos online and/or visit educational
websites through links on the event website to find the answers to the
questions on the gameboard. Completed gameboards are submitted to MPWMD for a
chance to win a prize. Winners are featured on the MPWMD Facebook page. There
were 80 participants in 2020, 64 in 2021, and 90 in 2022 that turned in
completed gameboards for a chance at the prizes. However, that does not reflect
the conservation message communicated through the advertising, or the number of
people who visited the page but did not submit the completed gameboard and the family
members that helped answer the questions. Overall, this program has been a
successful outreach effort.
Summer Splash 4 is a joint program with California American Water
(Cal-Am). Costs for the program prizes, advertising, and website upgrades will
be split with Cal-Am. The new game will
launch July 1 and run through July 31, 2023. The full event plan is attached as
Exhibit 18-A.
The General Manager approved an initial expenditure of budgeted funds to
prepare the game board and advertising and to update the website for this
year’s game.
RECOMMENDATION: The Finance and Administration Committee should recommend that the Board approve the expenditure of budgeted funds for up to $15,000 for this outreach event. Cal-Am will reimburse the District for half of the expense.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure were included in the Fiscal Year 2023-2024 budget.
EXHIBIT
18-A Summer Splash 2023 Outreach Plan
U:\staff\Board_Committees\FAC
prev Admin\2023\20230612\18\Item-18.docx