FINANCE AND ADMINISTRATION COMMITTEE
ITEM:		ACTION ITEM
7.	CONSIDER CONTRACT FOR PUBLIC OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2025
Meeting Date:			May 13, 2024	Budgeted:	Pending
From:			David J. Stoldt,	Program/
			General Manager	Line Item No.:
Prepared By:			Stephanie Locke	Cost Estimate:	$94,500
General Counsel Review: NA
Committee Recommendation: The Public Outreach Committee reviewed this item on April 29, 2024, and recommended approval. The Administrative Committee reviewed this item on May 6, 2024, and recommended _______________________
CEQA Compliance: This action does not constitute a project as defined by the California Environmental Quality Act Guidelines Section 15378.

SUMMARY: WellmanAd was hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, WellmanAD has maintained a 20,000+ email address distribution list, prepared, printed, and distributed the District’s Annual Report, prepared and delivered monthly (or more frequent) email newsletters and print advertisements, has prepared a monthly branding ad for print media, has maintained the District’s social media presence, prepared a District handout for the Association of California Water Agencies (ACWA) Washington D.C. visit, and has redesigned the District’s website.

Staff is recommending a continued contract with WellmanAd for fiscal year 2024-25 at the same retainer ($7,875/month). WellmanAd’s contract includes a provision that it will not campaign for any candidate running for MPWMD Director. Staff recommends this requirement continue.

RECOMMENDATION: The Finance and Administration Committee should consider the draft contract and recommend approval of a fiscal year 2024-25 contract with WellmanAd for an amount not to exceed $94,500. Funding for this item will be included in the FY 24-25 budget.

EXHIBIT

7-A Fiscal Year 2024-25 Draft Contract with WellmanAd

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