EXHIBIT 2-A

 

GENERAL VIDEO SCRIPT

REVISION 4

ESTIMATED TIME: 6 MIN

KEY MESSAGE: “MPWMD DOES VALUABLE WORK”

UNDERLYING MESSAGE: WHO ARE WE? WHAT WE DO FOR YOU

 

OUTLINE

 

#                      TITLE                                                              ESTIMATED TIME (secs)

 

  1. BLACK/ MUSIC/ CUT                                                                                  5
  2. DISCLAIMER/ MUSIC(FADE MUSIC OUT)/ DISSOLVE                          5
  3. TITLE PAGE WITH LOGO/ BACKGROUND FOOTAGE                           10
  4. OUR UNIQUE WATER SUPPLY                                                                  15

5.    MPWMD                                                                                                      15

6.  WHO WE SERVE                                                                                           20

 

                                                                                                                  1 MIN 10 secs

 

7. WATER DISTRIBUTION                                                                                 10

8.  MPWMD/ CAL AM RELATIONSHIP                                                            15             

9. ‘PROGRAMS AND ACTIONS THAT ADDRESS WATER CONCERNS’        10

    10.   WATER SUPPLY                                                                                           30

 

                                                                                                                  2 MIN 15 secs

 

11. ENVIRONMENTAL PROTECTION: INTRO                                               30

12. ENVIRONMENTAL PROTECTION: WHAT WE DO/ FISH                       40

      13. ENVIRONMENTAL PROTECTION: WHAT WE DO/ RIPARIAN  20

 

                                                                                                                        3 MIN 45 secs

 

    14. WATER CONSERVATION: INTRO                                                               10

15.  WATER RESOURCE MANAGEMENT: WHAT WE DO                              40

    16. SIGN OFF SLIDE                                                                                             50

 

                                                                                                                        5 MIN 25 secs

 

    

17. CREDITS/ (FADE MUSIC IN-OUT)/ DISSOLVE TO BLACK              5

18. BLACK

 

                                                                                                                        5 MIN 30 secs

Note:  For the Images: ‘Footage’ is scenes or clips filmed with a video camera; ‘Still’ is photographs, maps, etc. ‘OR’ on the notes section means Footage or Still could be used for this image.

 

 

 

4. TITLE: ‘OUR UNIQUE WATER SUPPLY’                                                        ET: 15s

 

VOICEOVER:

 

Here on the Monterey Peninsula water resources are valuable to the community and the environment. The Monterey Peninsula is unique in the State of California because we do not import water from other areas; our main source of water is the Carmel River Basin. It is essential for our community to protect and enhance our local water supply.

 

IMAGE

FOOTAGE

STLL

NOTES

CARMEL RIVER—FROM A BRIDGE

X

 

 

SAN CLEMENTE DAM

X

X

we have still images

 

 

5. TITLE: ‘MPWMD’                                                                                               ET: 15s

 

VOICEOVER:

 

The Monterey Peninsula Water Management District is a public agency dedicated to increasing water supplies and managing and protecting water resources for the benefit of the community and the environment.

 

IMAGE

FOOTAGE

STLL

NOTES

OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO

X

 

 

 

 

6. TITLE: ‘WHO WE SERVE’                                                                                 ET: 20s

 

VOICEOVER:

 

The Water Management District serves over 110,000 people within the cities of Carmel-by-the-Sea, Del Rey Oaks, Monterey, Pacific Grove, Sand City, Seaside and unincorporated County areas such as Carmel Valley, Pebble Beach, parts of Highway 68 and a portion of former Fort Ord.

 

IMAGE

FOOTAGE

STLL

NOTES

MPWMD DISTRICT BOUNDARY MAP

 

X

we have still images

 

 

7. TITLE: ‘WATER DISTRIBUTION’                                                                   ET: 10s

 

VOICEOVER:

 

The Water Management District manages water resources in part by regulating water distribution systems, including the largest owned and operated by California American Water, known as “Cal-Am”. 

 

IMAGE

FOOTAGE

STLL

NOTES

WELLS

X

X

we have still images

 

 

8. TITLE: ‘MPWMD/ CAL AM RELATIONSHIP’                                              ET: 15s

 

VOICEOVER:

 

The Water Management District and Cal-Am have cooperated on water supply solutions and innovative water conservation measures to protect our limited water supply and the environment.

 

IMAGE

FOOTAGE

STLL

NOTES

 HANDS SHAKING OR AT MEETING (IN FRONT OF CONSERVATION DEPLAY)

 

X

 Available?

 

 

9. TITLE: ‘PROGRAMS AND ACTIONS THAT ADDRESS WATER CONCERNS’        ET: 10s

 

VOICEOVER:

 

The Water Management District carries out several progressive programs that address local water issues such as water supply, environmental protection and water conservation.

 

IMAGE

FOOTAGE

STLL

NOTES

 OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO

 X

 

 

 

 

10. TITLE: WATER SUPPLY                                                                                 ET: 30s

 

VOICEOVER:

 

The Water Management District takes an innovative approach to augmenting the local water supply by creating projects that contribute to a long-term sustainable solution.  One such project is Aquifer Storage and Recovery, where excess winter Carmel River flows are injected into the Seaside Basin Aquifer and stored there for later use during the dry season. This and other Water Management District water supply projects work towards increasing water for the community and the environment.

 

IMAGE

FOOTAGE

STLL

NOTES

HIGH RIVER FLOWS

X

 

Stock?

BACK FLUSH EVENT

X

 

New

ASR WELL WITH DISTRICT TRUCK

X

 

 

ASR GRAPHIC (Map form CV to Seaside Basin)

 

X

 

 

 

11.  TITLE: ENVIRONMENTAL PROTECTION: INTRO                                 ET: 30s

 

VOICEOVER:

 

The Water Management District’s Environmental Protection Program works towards reducing direct and indirect adverse impacts to the natural resources of the Carmel River caused by community water use. Those natural resources include species protected by the federal Endangered Species Act, primarily steelhead trout and red-legged frogs as well as the gravels on the river bottom and vegetation on the stream banks that serve as their vital habitat. The Water Management District’s Environmental Protection Program includes fishery enhancement and riverbank habitat protection and restoration.

 

IMAGE

FOOTAGE

STLL

NOTES

STEELHEAD TROUT

 

X

we have still images

RED LEGGED FROG

 

X

we have still images

GRAVEL & RIPARIAN HABITAT

X

 

 

 

 

12. TITLE: ENVIRONMENTAL PROTECTION: WHAT WE DO/ FISH          ET: 40s

 

VOICEOVER:

 

The Water Management District’s Fishery Enhancement Program includes extensive activities focused on Carmel River steelhead. During the late summer and fall months when the lower part of the river is dry, District biologists search for and rescue steelhead that have been stranded in drying sections or pools of the river. 

 

 

Rescued fish are taken to a rearing facility the District operates where they are fed and cared for. In the spring when the Carmel River is flowing its entire length, the fish are released back into the river to begin their migration to the ocean. Throughout the year District Biologists continually monitor the water quality, conduct population counts and work to improve spawning habitats.  

 

IMAGE

FOOTAGE

STLL

NOTES

RESCUE EFFORTS

X

 

 

SLEEPY HOLLOW FACILTY

X

X

OR

STAFF MONITORING H2O, FEEDING

X

 

 

Brief interview with Kevan about the Steelhead lifecycle?

X

 

 

DRY RIVER BED

X

X

OR

 

 

13. TITLE: ENVIRONMENTAL PROTECTION: WHAT WE DO/ RIPARIAN     ET: 20s

 

VOICEOVER:

 

The Water Management District’s Riverbank Protection and Restoration Program includes activities such as restoring and stabilizing river banks, propagating and planting native riparian vegetation, monitoring vegetation health, clearing the channel of trash, and assisting property owners with riverbank maintenance.

 

IMAGE

FOOTAGE

STLL

NOTES

BEFORE/ AFTER RESTORATION

 

X

 

TREE PLANTING

X

X

OR

TRASH PICK-UP

 

X

 

 

 

14. TITLE: ‘WATER CONSERVATION: INTRO’                                               ET: 10s

 

VOICEOVER:

 

To help the Monterey Peninsula conserve water The Water Management District has an innovative Water Conservation Program which provides incentives and resources to help homes and businesses reduce water use inside and outside.

 

IMAGE

FOOTAGE

STLL

NOTES

OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO

X

 

 

 

 

15. TITLE: ‘WATER CONSERVATION: WHAT WE DO’                                  ET: 40s

 

VOICEOVER:

 

The Water Conservation Program includes mandatory installation of water-saving fixtures in homes and businesses and a toilet retrofit and rebate program. Since the installation of the Water Management District’s Water Conservation Program 8,000 low-flow toilets have been replaced. The amount of water saved is equal to a year’s supply of water for 640 homes. Working with the private-sector partners, the Water Management District has funded projects to purify wastewater for use on golf course and other open space. We also offer free landscape irrigation audits, information on water saving technology, and support Cal-Am water rate structures that encourage conservation.

 

IMAGE

FOOTAGE

STLL

NOTES

STAFF HANDING MONEY TO CUSTOMER AT CUSTOMER SERVICE DESK

X

 

 

STAFF TALKING START FROM 'SINCE…'

X

 

 

 

 

16. TITLE: SIGN OFF                                                                                              ET: 50s

 

VOICEOVER:

 

The Water Management District is your local public agency dedicated to the management and protection of existing water resources, and augmentation of water supplies, for the benefit of the community and environment.  The Water Management District has established proactive programs to pursue these goals. The Monterey Peninsula Water Management District is working for you, and is accountable to the local community.

 

To learn more about the Monterey Peninsula Water Management District, its programs, or how you can make your home water-wise, visit our website at http://www.mpwmd.dst.ca.us/ , stop by our main office or call 658-5600.  You are invited to attend a Board meeting, normally held the third Monday of every month. Check our website for any possible changes.  Water Board meetings are also televised on Access Monterey Peninsula.

 

IMAGE

FOOTAGE

STLL

NOTES

OUTSIDE OF MPWMD BUILDING WITH NAME/ LOGO

X

 

 

INFO. ON SLIDE --SUMMARIZED WITH VOICE OVER

 

X

create in post

 

 

 

 

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