EXHIBIT 2-A
DRAFT for DISCUSSION March 27, 2008
Monterey Peninsula Water Management District
Public Outreach Committee
PUBLIC OUTREACH PLAN
OUTREACH PURPOSE STATEMENT
Encourage the public to
actively participate in water management, augmentation and protection for the
benefit of the community and the environment by actively involving, educating
and encouraging the public in contributing to solutions.
STRATEGIC ISSUES
FOR OUTREACH
1. Augmenting the water supply
·
Capture water
through rainwater harvesting at household, community level
·
Provide inputs
to proposals, planning, development and review of new sources of water for the
district, e.g., desalination, recovery and use of stormwater and treated
wastewater, etc. through public comment, political lobbying.
2. Promoting water conservation
·
Water
conservation, including but not limited to reducing but also reusing, recycling
and “drought proofing”
·
Standby water
rationing program (by conserving water, there will be less need for water
rationing in times of drought)
·
Balancing supply and demand (water demand is directly linked to conservation
measures: by reducing the amount of water used, lost and unaccounted for, there
will be less demand) (For discussion: Can the public
get more involved in the below?)
·
Water allocation
·
Water permit
process
·
Well
registration & reporting
3. Protecting the environment (Through conservation, we can fulfill order 95-10,
Public linkage between water use and protection of
·
·
Riverbank
Protection/Stabilization
·
Flood warning
system
4. Monitoring water quality
·
Detection of seawater
intrusion, toxics, septic contamination (For discussion:
Can the public get more involved?)
STRATEGIC PARTNERSHIPS
1. Legislative Committee
2. Public sector interest groups
Water
Awareness Committee of Monterey County, Inc.
Hospitality
associations
Real
estate organizations
Environmental
groups, etc.
3. Private sector interest groups
4. California American Water Company
Public Relations Focal Person
Etc.
5.
(list
organizations here)
6. Local, State & Federal Legislators
and Regulatory Agencies
(Lobbyist
for District here?)
7. Local Media
Newspapers
(The Monterey Peninsula Herald, The Carmel Pine Cone, Coast Weekly, others?)
Radio
(NPR, others?)
Television
(KSBW, AMP televise board meetings, others?)
Other
media?
TOOLS AND
METHODOLOGIES
1. Internet website (Update the
District’s Website)
Outreach
materials (including garden shops, landscape architects, water wise, etc.)
Forms
Announcements
Meeting
agendas and packets, etc.
2. Printed
materials
MPWMD
Annual Report (continue to prepare and
distribute to every household in the District)
Periodic
newsletters, mailers (e.g., emergency or critical notifications, water fact
sheets, conservation tips, other District reports, weekly letter from the General Manager, etc.?
3. Group
Exhibitions
District
open house events
Portable
educational booth (for county fairs, schools, local events)
Public
Speaking training for staff (for exhibitions, speakers bureaus, etc.)
4. Special interest tours???
River
(riparian restoration areas)
Water
systems (ASR facility, others?)
Fish
rearing/protection facility
5. Community
advisory groups
Community
Advisory Committee
Legislative
Outreach Committee
Others???
6. Stakeholder
meetings
City
Councils (
Major
businesses (Pebble Beach Corporation, etc.)
Others???
7. Speakers bureaus
League
of Women Voters, business/social clubs e.g. Kiwanis, Chambers of Commerce,
Jaycees, etc.
Others???
8. Lobbying (establish a Legislative Committee, engage a
lobbyist???)
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Outreach Plan of Action Matrix - 2008 |
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Objective:
To educate about and promote the
District’s mission and activities in partnership with key stakeholders |
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DISTRICT Major Activities
Water supply planning (review |
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What
& How (description of activity & tools) |
When (timeframe) |
Who (responsibility) |
With (Partnership) |
Expected
Impact / Outcome |
Indicator |
Cost /
Budget |
Results /
Comments /Staus |
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DISTRICT Water
conservation program Standby
water rationing programme Other |
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What
& How (description of activity & tools) |
When (timeframe) |
Who (responsibility) |
With (Partnership) |
Expected
Impact / Outcome |
Indicator |
Cost /
Budget |
Results /
Comments / Status |
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DISTRICT Water
allocation Water
permit process Well
registration & reporting Other |
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What
& How (description of activity & tools) |
When (timeframe) |
Who (responsibility) |
With (Partnership) |
Expected
Impact / Outcome |
Indicator |
Status /
Budget |
Results /
Comments / Status |
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DISTRICT Riverbank
protection/stabilization Flood
warning system Other? |
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What
& How (description of activity & tools) |
When (timeframe) |
Who (responsibility) |
With (Partnership) |
Expected
Impact / Outcome |
Indicator |
Status |
Results /
Comments |
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DISTRICT Detection
of seawater intrusion, toxics, septic contamination Other? |
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What
& How (description of activity & tools) |
When (timeframe) |
Who (responsibility) |
With (Partnership) |
Expected
Impact / Outcome |
Indicator |
Status |
Results /
Comments |
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U:\staff\word\committees\PubOutreach\2008\20080403\02\item2_exh2a.doc