EXHIBIT 2-A

 

THE COMMUNITY RELATIONS LIAISON POSITION: Plan and conduct the District’s community relations program, designed to inform the public about MPWMD activities and how they benefit water customers and the environment; to maintain and improve public relations, ensure public education and promote community involvement; serves as the District Public Information Representative.

 

Essential Functions

 

General:

Plan and direct development and communication of information designed to keep the public informed of the District’s programs, projects, accomplishments, and positions on relevant issues.

 

Design a strategic plan for promotion of the District’s accomplishments and value to the community.

 

Serve as the primary staff contact for Public Outreach Committee meetings, developing agenda topics.

 

Develop budget and activities plan annually.  Monitor and revise as needed.  Identify other sources of funding available.

 

Public Activities:

Represent the District at meetings and community functions; meet with businesses, other agencies, and public/private interest groups.

 

Work with other staff members to plan and organize community outreach events such as annual open house and project site tours.  Develop displays and promotional materials.

 

Coordinate with the Water Demand Manager and California American Water on joint conservation program advertising and joint website materials, as well as District public outreach activities.

 

Written and Electronic Communication:

Design, write, and coordinate production and distribution of District publications including brochures, periodic newsletters and Annual Report.

 

Ensure consistent look and feel for District.  Evolve common “brand identification.”

Develop print, television, radio and web-based advertising materials; purchase advertising space and time as required.

Develop and maintain the District’s social media presence.  Create and update an MPWMD Facebook page, Twitter account, blog and e-newsletter that are linked with the District’s website and coordinated with information presented there.

 

Develop plan for identifying desired look, feel, and content of new website.  Work with ASD staff to develop specifications and budget for hiring outside website developer. Coordinate with District website developer to organize content and present District programs and projects in visually compelling format. 

 

Work with other agencies and staff to develop signage describing District role at certain public locations.

 

Media Relations:

Prepare news releases before and after Board meetings, workshops and other public meetings relating to water issues; prepare news releases on District programs and activities; make relevant statements to the press and other news media; meet with news editors and reporters to develop understanding of District programs and priorities and establish clear avenues of communication.

 

Coordinate with District staff and Board on statements to the press and other news media.

 

Monitor and review local media articles and televised news reports on water issues and coordinate with other District staff to determine the accuracy of information presented.  Assist in developing measured responses that correct errors and misinterpretations of fact.  

 

Industry Channels:

Monitor government and water industry publications for opportunities to submit articles related to District accomplishments and projects; participate in recognition programs, and attend functions sponsored by those agencies in order to increase regional awareness of MPWMD activities.

 

Work with staff to facilitate publication and/or presentation of timely research.

 

Other:

Archives – develop and maintain archive of past media reports related to District, all materials prepared and released by the District, District written history, and digitize historical District photos.  Gather and archive samples of community outreach materials prepared by other organizations locally and representative organizations elsewhere.   

 

Perform related duties and responsibilities as required.

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