PUBLIC OUTREACH COMMITTEE

ITEM:		DISCUSSION ITEM
5.	Development of Six-Month Media Strategy
Meeting Date:			February 16, 2012
From:			David J. Stoldt,
			General Manager
Prepared By:			Rachel Martinez

SUMMARY: Historically, MPWMD’s media activity appears to have been reactionary in nature. With the increased coverage of water issues, and the anticipated amount of coverage to come in the next year, it could prove beneficial for the District to take a more proactive approach in garnering media coverage and placing content in various outlets.

RECOMMENDATION: Committee members should discuss and provide recommendations to staff. If a more proactive approach is wanted, committee members should recommend frequency and type of media outreach (e.g., guest editorials, press releases, advertisements).

EXHIBITS

None

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