PUBLIC OUTREACH COMMITTEE

 

3..

UPDATE ON PUBLIC OUTREACH ACTIVITIES IN PROGRESS

 

Meeting Date:
August 13, 2014

Budgeted: 

 No

 

From:

David J. Stoldt,

Program/

N/A

 

General Manager

Line Item No.:

 

Prepared By:

Stephanie Locke

Approved Cost:

N/A

 

General Counsel Review:  N/A

Committee Recommendation:

CEQA Compliance: N/A

 

SUMMARY:  Following the July 21, 2014 Board of Directors and July 23, 2014 Public Outreach Committee approval of the drought/conservation Save Water – Go Blue campaign, District staff and it’s public outreach consultant have been hard at work formulating the plan and timeline as well as finalizing many of the details required to launch this type of outreach effort. The following draft timeline represents a working path to the success and timeliness of this program.

Also included are the additional previously established activities already in progress

 

Week of 8/4:               Logo and Graphics Finalized

                                    Advertising Buys Completed

                                    Public Outreach Committee Reviews Progress

 

Week of 8/11:                         Messaging Created

Radio Commercials Produced

                                    TV Spots Begin Production

                                    Graphic Designer Designs Print Ads & Generic Collateral Material

                                    Additional Promotional Platforms Reviewed

                                    Team Blue Interns Requested

                                    Car Wraps Initiated

Scheduling of Events

Scheduling of Speaking Engagements

Lawn Signs Ordered

 

Week of 8/18:                         Radio Commercials Begin

                                    Print Ads Begin

                                    Internet & Social Media Ads Begin

                                    Chambers Begin E-blasts

                                    Approval of Fixture & Device Expenditure at BOD meeting

                                    Purchase of Fixtures and Devices

                                    Television Commercial Production Wraps

                                    Graphic Designer Designs Targeted Material

                                    Mailer Sent

Week of 8/25:                         TV spots begin

                                    Phase 2 of Platforms Finalized: Movie Pre-Roll, Supermarket Dividers

                                    Lawn Signs Placed

 

Week of 9/1:               Speaking Engagements Begin

                                    Interns Finalized

 

Week of 9/8:               Events Begin: Drought Day Drive Thru & Meet Your District

 

Weeks of 9/15

Through 10/31             Events and Speaking Engagements Continue                                   

                                   

                                   

The following is a list of event locations:

 

Meet Your District:

                        Carmel Valley

                        Cachagua Area

                        Carmel

                        Pacific Grove

                        Monterey

                        Del Rey Oaks

                        Sand City

                        Seaside

                        District Offices

 

Drought Day Drive Thru:

                        Carmel

                        Pacific Grove

                        Monterey/Del Rey Oaks

                        Sand City/Seaside

 

In addition to these District sponsored events, the District will also be participating in the following external events with more to follow:

                        Monterey County Fair

                        PG Chamber Showcase

                       

Additional Public Outreach Activities in Progress:

 

Partnership with Resource Conservation Group on Cachagua Valley classes and potential greywater/rainwater demonstration system installation

 

Water waste education/enforcement: Developing hand outs and other materials and notices to document water waste. A water waste hotline and web reporting application have been implemented

 

District office landscaping being converted to meet the Monterey Bay Friendly Garden certification, including installation of a rainwater cistern

 

Outreach to local school districts on Ordinance 162 (school ordinance)

 

Greywater Reuse & Rainwater Harvesting Event on September 20, 2014

 

Director’s Guest Commentary series

 

Stormwater Group partnership (Ecology Action/City of Pacific Grove)

           

Residential rebate clings

                       

                        ASR facility facelift

 

RECOMMENDATION:  Receive report and discuss.

 

 

 

 

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